The industry’s first independent report on the use of Bluetooth in mobile devices as a channel to deliver rich media as part of a multi-channel marketing campaign.
Written and published in February 2009 the guide takes best practice to the next level insomuch as it explains more about, “What is Bluetooth marketing” , “What are the steps to implementing a successful Bluetooth marketing campaign?” – and for the techy in your team – “What about the underlying technology?”
Click the bookcover to order through our Amazon service
le Cool Changed My Life: A Weird and Wonderful Guide to Barcelona
'When you visit Barcelona, do you know which side of the tracks is the wrong side? Or where you'd go to find a Catalan hangout? An English newspaper? A fancy hotel library to read it in? Or where to see a declining drag queen (and Dali muse) named Violeta La Burra? That's why you need a copy of "le cool Changed My Life A Weird and Wonderful Guide to Barcelona" le cool has become the travel guide for the been-there-done-that set. Any old guide can list hotels and landmarks and decent restaurants. le cool will not only send you to the most authentic tapas bar, but it will also tell you which bar stool to occupy.' - The New York Times
This is a surprising, inspiring, made-with-love guidebook to Barcelona. Come with us to the hidden bars, the sex motels, the trendy shops and the veggie restaurants. Party all night and then follow us to buy breakfast. Guidebooks are not supposed to be this way: this is a personal selection of the best of the city, filled with secrets. If you open your mind, this weird and wonderful guide might just change your life.
Subscribe
Covering Amsterdam, Barcelona, London, Madrid, and Lisbon, le cool magazine is a free, weekly magazine presenting a selection of concerts, djs, exhibitions, odd movies and other cultural events and happenings. It is also a clever guide to the city's most worthwhile bars, restaurants, shopping and other experiences, without being necessarily trendy - just really good. Instead of printing and distributing a paper magazine it is sent every Thursday to its subscribers as a graphical e-mail, laid-out in a horizontal format with pages, as if it were a traditional magazine.
A compilation of the questions posed by avid users and the answers 82ASK found for them. www..82ask.com
Thumb Culture
The Meaning of Mobile Phones for Society
By Peter Glotz, Stefan Bertschi, Chris Locke (eds.)
Mobile communication has an increasing impact on people's lives and society. Ubiquitous media influence the way users relate to their surroundings, and data services like text and pictures lead to a culture shaped by thumbs. Representing several years of research into the social and cultural effects of mobile phone use, this volume assembles the fascinating approaches and new insights of leading scientists and practitioners. The book contains the results of an international survey on the social consequences of mobile phones. It provides an inventory of today's issues and an outlook in mobile media, society and their future study.
Handheld Usability
Handheld devices cannot be designed simply as copies of their desktop counterparts; they have smaller displays, trickier input mechanisms, less memory, reduced storage capacity, and less powerful operating systems. Understanding the specific challenges of technology on the move is the first step towards designing great products for handheld devices.
Handheld Usability is a practical, hands-on guide to designing interfaces for handheld, electronic computing and communication devices, including e-mail pagers, Personal Digital Assistants (PDAs) and mobile telephone handsets.
The lack of standardization in interface design doesn't mean that you have to start from scratch every time. This 'plain English' guide will help you to plan your own usability tests as part of the design and development process, and let you learn from insights on design gained from real life experience.
Multimedia Messaging Service - an Engineering Approach to MMS
G. Le Bodic - £55.00 New & Used from £45
Based on the author's own experience as a standardization expert and software architect for one of the major handset vendors, Multimedia Messaging Service provides a stimulating practical reference book for network operators, content designers, device manufacturers and developers of messaging applications, and will also appeal to researchers and students.
Introduces usage scenarios and provides a comprehensive description of enabling technologies for MMS, from version 1.0 to version 1.2 (featuring message content classes, video support, online message boxes, digital rights management, etc.)
Demystifies MMS standards by clearly illustrating technical explanations with numerous practical examples, from the design of multimedia messages to the interfacing of applications with MMS centres
Sheds light on common implementation pitfalls and known interoperability issues
Mobile Messaging Technologies and Services: SMS, EMS and MMS
G. Le Bodic - £55.00 New & Used from £30.00
Mobile Messaging provides an in-depth description of messaging technologies supported by mobile networks.
Essential reading for content providers, service providers, network operators and telecommunications manufacturers, researchers, postgraduate students, marketing and standardisation personnel.
Provides an in depth description of the different messaging services and messaging technologies
Presents an introduction to mobile networks
Features numerous practical implementation examples
Provides a unique easy-to-follow presentation of messaging services and mobile networks within a single publication
Using Mobile Messaging Applications: SMS, EMS and MMS
Ajit Jaokar, Russell Buckley
Amazon Price: £39
Using Messaging Applications is designed to be everything you need to know if you're planning to introduce any Mobile Messaging Applications this year.
Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation.
Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).
This work explores the new science of networks and their impact on nature, business, medicine, and everyday life. In the 1980s, James Gleick's "Chaos" introduced the world to complexity. Now, Albert-Laszlo Barabsi's "Linked" reveals the next major scientific leap: the study of networks. We've long suspected that we live in a small world, where everything is connected to everything else. Indeed, networks are pervasive - from the human brain to the Internet to the economy to our group of friends. These linkages, it turns out, aren't random. All networks, to the great surprise of scientists, have an underlying order and follow simple laws. Understanding the structure and behaviour of these networks will help us do some amazing things, from designing the optimal organization of a firm to stopping a disease outbreak before it spreads catastrophically. In this work, Barabasi traces the development of this rapidly unfolding science and introduces us to the scientists carrying out this pioneering work. These "new cartographers" are mapping networks in a wide range of scientific disciplines, proving that social networks, corporations, and cells are more similar than they are different, and providing important new insights into the interconnected world around us. This title provides a preview of the next century in science, which should be transformed by these amazing discoveries.
Wireless Messaging Demystified: SMS, EMS, MMS, and Others
Short Message Service (SMS) is the transmission of short text messages to and from a mobile phone, fax and/or IP address. This work addresses everything telecom professionals need to know about using SMS on mobile devices, and the financial possibilities of doing so.
Mobile Marketing
In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.
Register on this site to receive the free email newsletter about mobile messaging.
News articles on the front page are open - to read the articles in the news archive you'll need to register. A simple one click UNsubscribe link is included in each edition of the newsletter.
Click on the logo to the left to subscribe to our RSS feed.
