Submitted by Mike Grenville on Thu, 27 Aug 2009 12:00

Strand Consult is offering 160c readers a free 100 page report about the iPhone examining the 10 largest myths about the iPhone. The report 'The moment of truth, a portrait of the iPhone' take a closer look at the iPhone, the iPhone effect and whether a mobile operator can actually measure the iPhone effect, or whether there are other areas or mobile handsets that an operator would do better focusing on?

Much has been said and written about the iPhone, but even before its initial launch, Strand Consult was very critical - a criticism that was based on our experience and analyses. On the other hand we are the first to admit that there are many that disagree with our statements and the conclusions that have come out of our analyses.

In producing the report, Strand say that they have had a close dialogue with a number of operators, examined their financial figures and analysed whether the iPhone has created value for those mobile operators that have been focusing on the iPhone.

Background To The Report

In this ever-changing world, there are many people who are trying to predict the future, and many of those trying to sell information about the mobile future have based their information on the buzz and hype that the technology providers are trying to generate - this is especially true about a lot of the current knowledge and information about the iPhone.

Here at Strand Consult, we make a living from telling mobile operators how the market is developing and what the future market will look like. Our business is to deliver objective information - and we have been very successful at doing just that for the past 15 years to over 160 mobile operators around the world.

Much has been said and written about the iPhone, but even before its initial launch, Strand Consult was very critical - a criticism that was based on our experience and analyses. On the other hand we are the first to admit that there are many that disagree with our statements and the conclusions that have come out of our analyses.

However we do not believe that people that read our analyses should judge us on what we predict will happen, but instead on what we previously predicted would happen today. At the end of the day, Strand Consult probably has the best track record in the world when it comes to looking into the future and predicting the paradigm shifts that the mobile industry has experienced.

Unlike many of those that sell information about the mobile future, we are not financially dependent on technology providers, phone manufacturers or infrastructure providers. We make a living from advising mobile operators on how to achieve success and make a profit for their shareholders - and we are very good at what we do.

Regarding the iPhone, we published a research note titled the iPhone is the operator's worst friend - a research note that unfortunately outraged many iPhone fanatics, but on the other hand, that a great many operators could confirm and who agreed with our conclusions.

We have now published a free report The moment of truth a portrait of the iPhone, where we take a closer look at the iPhone, the iPhone effect and whether a mobile operator can actually measure the iPhone effect, or whether there are other areas or mobile handsets that an operator would do better focusing on?

We have had a close dialogue with a number of operators, we have examined their financial figures and analysed whether the iPhone has created value for those mobile operators that have been focusing on the iPhone - and the conclusion is very clear.

Simply put, many of the conclusions that the media have published about the significance of the iPhone for mobile operators are not documented in the operators’ key figures. We can also conclude that the closer a relationship is between an operator and Apple, the larger negative influence it has on the operator’s overall business case, from a shareholder's viewpoint.

In the report we take a close look at the 10 largest myths about the iPhone:

1. The iPhone drives data traffic into mobile operators networks
2. The iPhone helps operators attract new customers
3. The iPhone is good business for mobile operators
4. The iPhone is dominating the mobile services market
5. App store is a huge success that has revolutionised the services market
6. There is money to be made by developing applications for the iPhone
7. It is iPhone customers that are generating the majority of online mobile surfing traffic
8. The iPhone has a large market share
9. The iPhone was the first mobile phone with a touchscreen
10. The iPhone is a technologically advanced mobile phone

How To Order The Free Report

For a free copy of the report The moment of truth, a portrait of the iPhone use this link
http://www.strandreports.com/sw3926.asp

Sequence of short videos of John Strand looking at 10 myths about the iPhone

part 2: MVNO´ impact on the iPhone market

part 3: Was the iPhone was the first mobile phone with a touchscreen?

part 4: The relationship between an operator and Apple

part 5: Does the iPhone helps operators attract new customers?

part 6: Does the iPhone drives data traffic into mobile operators networks?

part 7: Conclusions.. The moment of truth, a portrait of the Iphone a report by Strand Consult