Lisa Modisette will discuss the mobile customer experience comparing what the industry thinks are the content and applications vs what customer research is actually showing.
More Info
Lisa has been working with ATKearney reviewing their latest mobile customer research with Judge Institute of Management at Cambridge and she has also written a comprehensive report: Mobile Customer Experience 2007: How Industry Can Succeed in an Evolving Market
Contact
Mike Grenville
07974 924289
mike@160characters.org
Taking Place on
Thu, 01 Jan 1970 00:59
Cost
Personal/Company Members
Advance Payment: Free
At the door: Free
Free/Web Members
Advance Payment: £11.75
At the door: £20.00
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