| Event Name |
Is mobile music to the industry's ears? |
| Venue |
Media Centre,
19 Bolsover Street,
London, W1
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Streetmap link |
| Summary |
Some say that music will an essential factor to the success of 3G. But between the big record labels and mobile operators, will they really be able to play the music people want to hear?
Event in conjunction with NOC |
| More Info |
The big music labels ignored new media hoping it would just fade away. While CD sales declined and the industry began taking teenage downloaders to court, the ringtone industry burst onto the scene without it. The decline of the ringtone has been predicted and again 2006 is said will seen them start to fade.
Does mobile music mean 'over the air' download as mobile operators would like or will the iPod model of sync and go be the way.
What about convergence? Will the mobile phone absorb the iPod or will the interface and battery constraints mean that music on the move will still mean two devices.
Download costs price out mobile customers. The article in the Financial Times by Maija Palmer, IT Correspondent on 5th January 2006 says that high prices are putting off mobile internet usersusing potentially popular services such as music download sites. It goes on to say that while many people are listening to music through their phones, few are downloading songs on to the handset through the mobile network. Instead, customers are being encouraged to transfer music to the handset from their CDs or through the fixed-line internet on their home computers. None of the large mobile phone retailers surveyed by the Financial Times advised using the mobile network for downloading.
Speakers will include:
Jeremy Copp, Chief Sales Officer, Beatnik
www.beatnik.com
Beatnik is a provider of standards-based structured audio software solutions for mobile devices
Jeremy will talk about Music On Mobile: Beyond Full Track Downloads
- why mobile phones are ideal devices for the consumption of audio content
- don't forget the lessons learned from the ringtone industry
- end user experience is vital for a successful service
- standard industry audio formats accelerate success
- opportunities outside of the 'internet box'
Sam Kleinman, Managing Director, Craze Productions
www.ultimateurban.com
Craze Productions is a Digital Record Company specialising in the exclusive licensing of high quality content.
Having been in the music industry for many years, Sam Kleinman returned to the record business several years ago after an absence of 7 years. Realising the very sorry state the traditional record companies were in, he decided to make the leap to strictly digital distribution. He has licensed some exclusive content and today enjoys a catalogue of more than 12,000 songs with over 40,000 distribution points, which makes Craze Productions the largest ditigal record company in the world in terms of distribution points.
Sam will be asking whether the traditional Record Companies’ current Business Model has a future and looking at the many pitfalls in the Mobile Distribution business. He will also be challenging the iPod as a channel for the music industry and championing the mobile phone as a device and industry potentially much more friendly to music labels.
Registration
For more information on forthcoming events and to register visit:
www.noconline.org/knowledgeNetwork
The Registration Form
'The Knowledge and Networking seminars are not representative of NOC and 160 Characters opinion or policy unless expressly stated'.
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| Contact |
If you are interested in speaking at or sponsoring any of the NOC/160 seminars, please contact Nathalie Foster at nathalie@noconline.org
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| Taking Place on |
Tue, 28 Feb 2006 18:30 |
| Cost |
Personal/Company Members
Advance Payment: Free
At the door: £30.00
Free/Web Members
Advance Payment: £20.00
At the door: £30.00
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