Kindly sponsored by Qpass, Upaid and Bango, the first seminar will take an in-depth look at mobile content payment mechanisms since the death of Simpay was announced at the start of the summer.
Ken Parkinson, senior director for business development at Qpass EMEA, will be talking about the how Simpay’s failure is likely to mean another industry-wide payment channel will be some time off in the future, leaving content providers to feed on the meagre revenue crumbs offered by mobile operators. But the arrival O2’s i-Mode service, offering an 84 percent revenue split for content providers, could lead to a more general up-lift in payment terms across the industry.
Ken will also be taking a look at PSMS and arguing that if you take away the poor revenue split with operators it actually works pretty well, albeit with some key problems that need resolving. To illustrate this Ken will discuss the optimisation of current payment systems, transaction management and the elimination of revenue leakage and fraud. Qpass will make available to delegates, free of charge, a study it commissioned which analyses the size of this problem.
CEO of Upaid, Ashley Ward, will be looking at the future of payments systems and surveying the on-going needs of the mobile commerce industry, despite Simpay’s demise. As other alternative mobile payment mechanisms emerge what role should operators, aggregators, content providers and finance institutions occupy?
And no discussion about content payments would be complete without a contribution from Bango. Anil Malhotra, head of partnerships and alliances for Bango, will discuss the work it did alongside Simpay, the benefits of having a common scheme for billing around the world, its recent partnership with PayPal, and how the company is working to ensure a fairer market for every one. Anil will also be able provide real data on how successful different payment mechanisms have been. And what about the user experience when it comes to paying? How will this affect revenues?
The discussions will be mediated by Mike Grenville, chairman of 160 Characters and a question and answer session will be kept open. After the seminar, attendees will have the opportunity to network in the bar.
Registration
These Knowledge and Networking Seminars are free to members of NOC and 160 Characters providing they sign up in advance at the URL below. The fee for non-members is £20 and they can sign up at the same place. A fee of £30 will be payable at the door if attendees have failed to register in advance.
For more information on forthcoming events and to register visit:
www.noconline.org/knowledgeNetwork
The Registration Form
More about the Event Sponsors
Upaid’s service enables content providers to bill a credit/debit card. It is an eco system enabling customers to click through to a registration module. The eco system allows customers to use the mobile and registered card to pay for content from other merchants using the network. The service will launch in November – it is a development of the technology used by Upaid to operate Visa’s Mobile Service for bill payment and top up. www.upaid.com
Qpass is the fastest path to profit in digital media commerce. Ringtones, mobile games and wallpaper images are only the forefront of a growing wave of digital media products and services for consumers, expanding in tandem with new services for the mobile enterprise. Qpass software and services are the critical infrastructure required to operate premium services businesses profitably, with the agility required to fully capture new opportunities, and with the sound business controls and processes required to scale operations efficiently.
As the most broadly deployed foundation for mobile and fixed-network commerce, Qpass serves 150 million mobile subscribers and over 60 million web portal, WiFi and VOIP users worldwide. Qpass processes tens of millions of premium services transactions per month and has processed more than 300 million transactions since inception, representing over US$720 million in gross retail consumer sales. Qpass customers include Cingular Wireless, T-Mobile International, Vodafone, Sprint, ALLTEL, US Cellular and One. Qpass is privately held and has headquarters in Seattle, Washington and European offices in London, UK and Vienna, Austria. www.qpass.com
Bango enables you to quickly and easily set up shop on the mobile internet and do business directly with your customers, anywhere in the world. You don't have to deal with the complexities of shortcode approvals, chargebacks, currencies and fixed price points. You simply build your mobile site, add Bango and start making money.
Benefits from using the Bango Service include 1-click payment for end users, set your own price points and the highest payouts across the industry www.bango.com
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With the demise of the operator lead payment system, we look at the future for mobile payments.
